LONDON A half-hour or suitably after Tottenham Hotspur had edged out Manchester City in the first leg of their Champions League quarter-final, the club's additional stadium was all but empty.A handful of fans remained, gazing out at the field, not quite ready to leave. Most of them had come to see Son Heung-min.The South Korean has long been an icon to those fans but, in Europe, it is different. There has never been any doubt just about his talent, but it was not until those few weeks in the same way as he went supernova - that England, and Europe, started to afford Son the star treatment: the deliver whose non-attendance is worth fretting over, the player who might lead his team to the Champions League title.On the hours of daylight of the unmovable against Liverpool in which he might paste his place as a global superstar, it is worth asking why.In the summer of 2013, Bayer Leverkusen was gruff of a main sponsor. That June, at a cost of a club-record 10 million (S$15.4 million), the German team signed Son from Hamburg. In August that year, Leverkusen inked a three-year unity in the same way as LG, the South Korean electronics firm, in the same way as Son becoming a brand ambassador. European football has long seen players from East Asia as one of two things. One is, essentially, a artifice not helpfully of winning the hearts and minds of the enormous audience simple in Japan, South Korea and, especially China, but of attracting sponsors from those markets, too.The additional sharpness is, perhaps, best illustrated by the warfare of Park Ji-sung, the former Manchester united midfielder.ROLE MODELSThere is a artifice of looking at Korean or Japanese players that is the construction of an Asian masculine subject through the lens of the stereotype of the 'obedient citizen'.LIM HYUN-JOO, sociology lecturer, on the suitable ways Asian players are viewed in Europe."Park was seen as a good player in England but, in many ways, he was invisible," said Lim Hyun-joo, a senior lecturer in sociology at Bournemouth University. "I was stunned by the reception in Korea: all the people went insane for him. It was a unmovable contrast."Park spent seven years at old Trafford, and was held in high admiration by both fans and his manager, Alex Ferguson. Park's virtues were not necessarily combined to his talents, though: He was cherished for his industry, his energy, his discipline. He would often be tasked in the same way as man-marking the opposition's biggest threat.It was a warfare chemical analysis of how Europe views Asian players: they might sell jerseys, tickets and promotion deals off the ring but, on it, they are - first and foremost - good workers."It is the idea of the model minority," Lim said. "The coverage of Son that I've edit has focused a lot on his hard work, his discipline, his filial piety."It is not necessarily conscious, not a deliberate attempt to devalue him. But there is a artifice of looking at Korean or Japanese players that is the construction of an Asian masculine subject through the lens of the stereotype of the 'obedient citizen'."Almost 10 years ago, Apertura Sports noticed a gap in football's transfer market. More and more German clubs were hoping to win fans and poster promotion in Japan, South Korea and China.The quickest route to a enormous additional audience seemed to be importing a player, a local hero, but few teams had the familiarity or skill to recruit in the same way as much confidence. Apertura decided to be the bridge.With a Mandarin-speaking scout, Apertura set out to locate Chinese players, but found two Koreans instead. It pitched them to German clubs, but the reaction was hardly effusive."A lot of clubs were not in fact responsive," said Johannes Graf Strachwitz, one of Apertura's co-founders. "They nice of waved the idea of signing Koreans off."Europe's scepticism just about Asian players - that they were either good workers, or highly-paid billboards - was deep-seated.In 2003, Lee Young-pyo, a star of the Korean 2002 World mug squad, united the Dutch team PSV Eindhoven, along in the same way as Park.Lee knew he had the faith of his coach: PSV's Guus Hiddink had, after all, guided that South Korea team to the World mug semi-finals."He knew me well," Lee said. "However, my teammates had oscillate thoughts just about me."By his own estimation, it took him a year or suitably to win them over."I had to point the stereotype of an Asian player, and it took quite a become old to prove my skill to my fellow teammates," he said.The stereotype persists, though. Even now, Apertura finds that clubs have a "specific idea" of the type of player they might locate in Asia."They see them as dedicated, reliable, hard-working, respectful of older people, and never a misery for a coach," Strachwitz said.In Son's case, of course, that is all true, but it does not begin to complete justice to the full range of his abilities as a player.The longer he demonstrates that, the more likely it is that clubs will begin to disregard it, that they will see in Korea and Japan not just for disciplined and obedient workers, but for potential superstars, too.Son is nevertheless subject to the stereotype. In time, he may nevertheless be the man to break it.NYTIMES
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