LONDON Eleven Sports, the self-styled "Netflix of sport", has saved its operations in the fiercely competitive Britain and Ireland markets from delay after reaching deals to offload the rights to Italy's Serie A and continue coverage of Spain's LaLiga.In December, it emerged that the streaming service, which is thought to have attracted 50,000 subscriptions since its August launch, was unable to attract enough subscribers.The company, which stopped its pay-TV operations in Singapore and became unavailable upon Singtel TV from August last year, attempted to renegotiate rights deals at a much cheaper rate to attempt and avoid pulling the plug. It has now concluded talks gone IMG, which acts as the agent for Serie A rights, gone the Britain and Ireland rights to put on to Premier Sports from neighboring month until 2021.Premier Sports also picked taking place the rights to the Dutch Eredivisie and Chinese Super League from Eleven.Eleven has also concluded a new accord gone LaLiga, giving it substitute bustling aerate to save broadcasting matches until the stop of the season. In the summer, it will have to negotiate unusual deal. "The strategic government we have prearranged allows us to focus upon LaLiga, which not solitary drives real value for us in the UK and Ireland but is also a property which we continue to have a valued partnership gone in five markets globally," said a spokesman for Eleven Sports, which is controlled by Leeds allied owner Andrea Radrizzani.The Italian businessman said last December that Eleven could not rely upon Internet subscribers alone to make its British venture play a part and is full of life out distribution deals for his channel.Eleven said that as a result of the cutback in sports content, existing and new subscribers will see the price of its monthly pass edited from 5.99 (S$11) to 4.99 from neighboring month.Last November, it struck a deal gone Scottish broadcaster STV to play a part two rouse LaLiga and Serie A games a week through its online streaming service. Last October, it was irritated to stop its controversial practice of broadcasting European games upon Saturday afternoons after pressure from football stakeholders.Eleven, which had outbid aerate and BT, Britain's two largest sports broadcasters, for the rights that the two companies had since owned, said that despite the setbacks it is yet looking for new sports rights deals.Endeavour, the Hollywood knack agency which owns Ultimate clash Championship (UFC), the increasingly well-liked tainted martial arts competition, and IMG maintain a minority stake in Eleven Sports UK & Ireland. Eleven, which also operates in markets including Poland and Portugal, is controlled via the holding company Aser, which in perspective is controlled by Radrizzani.Late last year, UFC opted to put on assist to previous rights holder BT gone a new announce deal.THE GUARDIAN
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